Smarthy – Logo and Visual Identity for a Fruit Juice Brand
The visual identity for Smarthy is a colorful, dynamic, and energetic graphic system created for a line of light, refreshing fruit-infused water-based juices. The brand is aimed at younger consumers and active individuals seeking a healthy alternative to traditional beverages — one that is natural, fresh, and visually appetizing. The centerpiece of the system is a logo featuring distinctive, soft lettering — inspired by retro style with a modern twist. The logo appears in multiple color variations, tailored to different flavor options (including strawberry, cherry, orange, and citrus). The color palette is based on vibrant, fruity tones that evoke a sense of juiciness, freshness, and natural taste.