Visual Identification System for EXPO Kraków
The main goal of the project was to create a dynamic, energetic visual language that would distinguish EXPO Kraków materials from typical trade fair communications while maintaining clarity and functionality. The central graphic motif is a circular gradient based on a combination of intense colors: red, yellow, and sky blue. The blurred color transitions create a modern, pulsating effect that symbolizes the thematic diversity of events as well as the fluidity and openness of the EXPO space. The system was designed with print applications in mind — for informational materials, invitations, brochures, and the mentioned VIP card, which, thanks to its minimalist form and elegant detail, emphasizes the prestigious nature of events organized by EXPO Kraków.