KIAF – Visual Identity of the Interior Design Fair
The visual identity for KIAF – Interior & Design Fair was created with a modern, creative event in mind, aimed at the interior design and architecture industries. The concept is based on simple geometric forms that build a distinctive logotype—each letter is constructed from minimalist shapes such as circles, arcs, and lines. This modular, architectural layout reflects the harmony of space, materials, and design. The dominant color palette consists of soft shades of lavender combined with bold accents of yellow, green, and black—drawing inspiration from terrazzo textures. These motifs are consistently applied across all promotional materials: banners, posters, website, exhibition system, and spatial identification. The identity system also includes a set of thematic icons representing various exhibition zones: ceramics, lighting, furniture, paints, tiles, and more. KIAF is a world of architecture, creativity, and inspiration—captured in a cohesive graphic form.